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Why "European owned" is harder to define than it sounds
Shareholders, control and headquarters rarely line up neatly. Here is the test we settled on, and the cases that made it awkward.
Read more ↗Postcards from Europe
Finding the best of Europe
September 22, 2026
Made here, designed there: reading production claims
Why a company’s factory list cannot always tell you where a particular product was made.
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Made in Europe, assembled in Europe, designed in Europe: what the label does and does not tell you
Three phrases that sound alike and mean very different things. A short guide to reading origin claims, and why our production badge describes companies rather than items.
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Digital alternatives: the European services we actually switched to
Email, search, maps, cloud. What moving each one was like in practice, where it hurt, and the questions we now ask before switching anything.
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